The printer is just one of three parts of a printing solution. To print; you need your Zebra printer, compatible labels (and ribbon if used with thermal transfer labels), and software (such as the driver, mobile apps, programming, and more) to tell the printer what to do and print.
Use Zebra's free label and form design software, ZebraDesigner, to make professionally looking label designs and print them.
Zebra provides a complete suite of free Link-OS software: mobile and personal computer applications, drivers, set up utilities, monitor and control printing, import graphics and fonts, send programming commands, update firmware, and download files. The Link-OS suite has emulation for a wide variety of other printer control languages via Link-OS Virtual Devices and includes a free PDF Direct emulation app.
The Zebra website or your reseller will be able to help you identify media for your desired use case.