The printer is designed to print either continuous (receipt) media or label stock.
Slide the latch release forward to unlock the media cover. Lift and rotate the media cover.
Insert the roll of media (in the orientation shown) in the media compartment. The media roll should be able to spin freely inside the media compartment.
Close the media cover until it clicks into place and the media will advance as shown.
Refer to the Programming Guide for information on changing the setting to adjust the media feed length via a Set Get Do (SGD) command.